• Why do they call it transformation when all they mean is change? For some time now, I’ve been hearing and I reading a lot about “digital transformation” or “cultural transformation”, as though the company should become something else, rather than adapt to its environment. Are we using the word transformation appropriately? Pere Rosales 4 min read
  • Who are we? Pere Rosales 51 min read
  • Centering the company around the customer In laymen’s terms, “Customer Centricity” is a relationship paradigm that raises the need for companies to combine both the vision of the product and the customer in an integrated way. Within the product-centric perspective, the goal is to get the market share. But in the customer-centric vision, the goal is to maximize your loyalty by meeting and […] Pere Rosales 4 min read
  • Legal Notice The English version of www.inusual.com (hereinafter referred to as the “Web”) is owned by INUSUAL Inc. (hereinafter referred to as “INUSUAL”) and identified as follows: Corporate Address: 177 Huntington Ave. Ste 1703 Boston, MA 02115 – USA email: inc@inusual.com Phone: +1 (888) 936-0194 Registry Details: Incorporated in the State of Delaware Access to the Website […] inusual 10 min read
  • Does Your Company ask Good Questions? Today I propose that we reflect on the importance of asking good questions. What do you think? Profound, right? It will not be such a ‘practical’ topic like before, but I think that it’s worth the try because many companies don’t pose the right questions and, consequently, they develop useless solutions to the wrong questions. […] Mathilde Outrebon 3 min read
  • Call Tracking or Call Monitorization Landing pages, call to action, lead nurturing, etc. are techniques for which anyone in Marketing today is responsible for and should dominate today. I’m not going to surprise anyone: new technologies have transformed the trade relations in every sector, in both B2C and B2B. That said, the results very frequently today show that the first […] Mathilde Outrebon 2 min read
  • Collaborative Work in a New Market It’s true that we are immersed in a moment of change in many aspects: our professional market and the conventional model of organizations is being restructured, as I discussed in my last post ‘what is a content curator?’ If we travel back in time we see that there have always been times of change and […] Blanca Perez 3 min read