Mathilde Outrebon
  • Does Your Company ask Good Questions? Today I propose that we reflect on the importance of asking good questions. What do you think? Profound, right? It will not be such a ‘practical’ topic like before, but I think that it’s worth the try because many companies don’t pose the right questions and, consequently, they develop useless solutions to the wrong questions. […] 3 min read
  • Influencers vs. Brand associates In the “era of the customer” and social media, the influencers and brand managers have become active and very valuable assets for businesses. However, many don’t know which is the difference between the two profiles, nor which of the two help them better fulfill their goals. An influencer is a very well-respected person with much […] 2 min read
  • Call Tracking or Call Monitorization Landing pages, call to action, lead nurturing, etc. are techniques for which anyone in Marketing today is responsible for and should dominate today. I’m not going to surprise anyone: new technologies have transformed the trade relations in every sector, in both B2C and B2B. That said, the results very frequently today show that the first […] 2 min read
  • Moments of Truth In 1987, the then president of Scandinavian Airlines, Jan Carlzon, published a book titled “Moments of Truth” in which he presented the changes that he had implemented in the company to better their results. The reference may seem outdated to you, but in this book he was talking neither more nor less about Customer Centricity, […] 3 min read