It’s true that we are immersed in a moment of change in many aspects: our professional market and the conventional model of organizations is being restructured, as I discussed in my last post ‘what is a content curator?’

If we travel back in time we see that there have always been times of change and that success to adapt to these times of change has happened in an active way rather than in a passive way by staying still.

And currently a great number of professionals, organizations, and companies are asking themselves the same thing.

What do I do now, that it’s seems that I have survived the dreaded crisis but the market is so affected?

The first step to return to ‘ rise to the surface after the storm’ (as we say in spanish) which happens by creating and designing new ways to add value to the market and adapt yourself to it. Again, no one said it was easy work, but it’s important to confront it with a proactive attitude and with the desire to undertake it. This takes on particular importance within organizations, because the people will be a very important part in this process of value, without forgetting the professionals working for themselves that should be making this process in an individual way.

Collaborative Work

One of the greatest synergies that is gaining power is teamwork, in a collaborative way. But if we look back, the way of working or ‘collaborating’ with one another is nothing new. Isn’t it true that to carry out the project of reconstructing a house, the work of various professionals in a coordinated manner is necessary? The plumber is in charge of everything related to plumbing and the electrician with everything to do with electricity. And, for the final result to be the best, there must be a synchronization among all, to know what the common objective is – to work to reconstruct the house- and in a coordinated way.

Well, currently it happens in the same way, but applied in other fields. Multidisciplinary teams of high performance professionals, are occurring as an alternative to unilateral ways of working. For example, a project of digital positioning in a large enterprise will require professional experts of various profiles. Most likely, it will be necessary to have a graphic designer, a web designer, a web developer, a copywriter, a publicist. Why not? a marketing professional… All of them may be freelance professionals or members of already established, uni-disciplinary teams, coming together to work on a specific project. It will be an occasion to meet professionally, exchange knowledge and experience, and expand your portfolio.

Collaborative working teams are very useful solutions for those organizations that need to resolve characteristically complex problems in a very flexible, efficient and successful way. A good professional should have 5 essential capabilities to be able to work successfully in a team. I like to call them the 5 “C’s”:

  • Confidence.
  • Commitment.
  • Communication.
  • Coordination.
  • Complementarity.

Without a doubt, some of the digital tools that we have actually help us to work collaboratively and make it much easier. The physical presence needed to complete any task is not mandatory anymore. The shared documents, online tools, virtual communities, exchange meetings of all types of information, etc. are essential solutions for a good professional capable of working flexibly.


The new context is reshaping the market and collaborative work is one of the ways to adapt to it. One of the qualities of ‘inusual’ professionals is precisely this, to be able of being part of flexible teams, and to share knowledge and experiences. And, of course, always walking towards a common objective.

Written by Blanca Pérez
Translated by Emily Smith, INUSUAL intern

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