We prepare out of ordinary people.

How do we do it?


Humans Are Not Resources Anymore

We empower and accompany our clients —leaders, teams, and organizations— to develop an innovative culture. We show them how to learn from on their past, lead their present and gain their own future. The secret? We just help people to be conscious that to be innovative is not an option. We demonstrate to them that they are no longer being considered as available ‘resources’. From now, on they are supposed to be appreciated as resourceful humans.

How to Apply

Creativity at Work?

Get the three first chapters of our Report to Apply Creativity at Work with everything you need to develop your creative abilities to generate innovative ideas.

which problems can we solve?

We can’t predict the future, but we can be prepared

“Culture eats strategy for breakfast”– Drucker is famous for saying—, to avoid this, we align teams by connecting culture, strategy and results to move beyond contemplation to action. External change is greater than internal change, so we help organizations to adapt to the vital changes needed for their future and uncertain problems. It’s all a question of people, so we equip personnel with the skills and the right attitude to adapt quickly to the challenges within their changing environments.

Any question?

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Team and individual assessment Innovation Leadership coaching Idea management system Innovation networks and events Effective inspirational talks INNOVATION PROGRAMS AND LABS

Our Services

What do we do?

We accompany our clients leading innovation. We inspire and empower them with insights, tools, and methodologies they need to achieve their highest level of performance. To that we call ‘vital innovation‘, others call it innovative culture, or innovation leadership, or creativity at work. It is about developing new habits and skills that allow us to anticipate the future –becoming more uncertain– making us more questions.


We help you with developing a corporate culture of innovation.


We accompany and expand conventional teams into innovative and passionate.


Our training program will help you to generate good ideas that work.


We help you to discover  the most innovative profiles.

Innovative Culture

Resourceful Humans

I once heard someone use the expression “humans with resources.” I was told that I must write about it one day, so that’s what I’m going to do. I sincerely believe that words are of great importance and depending on how we refer to concepts, we perceive their meaning in different ways. However, aside from the few exceptions where this organizational function is called “people management” or “human capital,” we continue to call it “human resources,” as if nothing has changed since the phrase was coined.


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Do you need examples?

Tell us about your challenge and we’ll prepare a presentation for you with the most relevant projects we had worked. Learn from our learned lessons and take advantage.
El talento innovador necesita desarrollarse en un ambiente que promueva la creatividad y el bienestar. La flexibilidad laboral para atraer y retener talento innovador es una herramienta aún infrautilizada. Un marco de reglas claras es imprescindible para implementarla.

Labor flexibility and innovative talent​

Innovative leaders always ask themselves: How can we improve?, What can we do to remain creative and inspired at work? how can we assist the people we lead to also be? To attract and retain innovative talent must be one of our priorities and as a result, we need to...

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The Path of Innovation Leadership

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Why the Organization’s Innovation Agenda Should Be on Every HR Leaders’ Mind

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Why You’re Failing to Cultivate a Culture of Innovation

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7 Characteristics Innovation Leaders Have in Common

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How Organizational Creativity Gives You a Competitive Advantage

There’s no denying the fact that creativity and business work great together. Now, besides the obvious definitions of creativity, some can even go as far as saying that it is an idea that can help solve a problem. When looking at things this way, one can quickly...

Identify the Intrapreneurs in Your Company Before They leave

Intrapreneurs are individuals who act as entrepreneurs within the framework of the organization they work for, but not own. The main difference between entrepreneurs and intrapreneurs is the fact intrapreneurs innovate, create new business, and transform companies...

How to Get Employees Thinking Like Entrepreneurs

An entrepreneurial way of thinking within a corporate environment can bring with it many benefits to both the employees themselves, as well as the company they work for. And by entrepreneurial thinking, we are, of course, referring to the staff and not the founders....

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Boston, MA 02116 · USA

+1 (888) 834-6878 — boston@inusual.com



Avinguda Torre Blanca 57
08173 Sant Cugat del Valles, Barcelona · Spain

+34 931 22 29 29 — barcelona@inusual.com