The course is aimed at professionals, executives, managers, entrepreneurs, account executives, and/or anyone interested in improving their sales process, optimizing their commercial processes, increasing their results and developing their commercial intelligence.

This is not a problem. The participants are professionals with different levels of responsibility, but also restless (unusual) people who, without having teams in charge of them, want to improve their personal and professional communication skills and their negotiating influence.

Because markets are conversations, and knowing how to sell is essential to do business. Because today's leader needs essential skills, the soft skills, today considered and elevated to power skills.
Because today's work is the work of knowledge whose axis is communication; we talk, negotiate, make decisions, with suppliers, collaborators, customers, internal and external.
Because selling more and better is possible.

Throughout the 5 weeks of the course you will work on the 5 keys that make up the course. Each unit is a phase that brings you closer to the sale, each stage proposes the exercise of roles, the right mood and the most appropriate levels of communication to negotiate with your client.

Each unit is full of learning, strategies, techniques, concepts, examples, resources and case studies that will make you think, reflect and reconsider aspects that have a direct and positive impact on your business, on the way you approach your customers, on the way you communicate with them.

They can be studied at any time and from anywhere, as they are accessible 24 hours a day through the INUSUAL club platform. The content is asynchronous, although you have a space in which to share your doubts, reflections and learning with other course participants.

After each unit, the course has a weekly live meeting with Ada Morales, which will be recorded for later consultation.

This course does not include coaching services, but if you need it, you can contact us, explain your needs to assess your specific case and propose the most appropriate professional to meet your needs.

A system, a commercial protocol, a human, organic, ethical and proactive sales method that will change your perspective on sales, will help you negotiate to get the results you want and increase your sales, in short, sell more and sell better.

During the course you will discover how to connect with your customer, how to empathize with him in an authentic and genuine way, you will learn how to generate connection and influence with the performance of different roles and different levels of communication, you will discover business strategies, marketing skills and sales techniques to implement your process in a simple way, all this will mean a real and effective innovation in your commercial and professional relationships, valuing the differences and converging the interests of both parties.

To follow the program you only need a browser with an internet connection. You can work from your computer and from any mobile device. The documents that accompany the study are available in PDF on the platform and we recommend that you download and print them, to increase the effectiveness of your learning. You can also re-watch the videos at any time, as you progress, as well as recordings of live sessions and interviews from the course.

In the exclusive course agora within the INUSUAL club you will be able, if you wish, to share ideas, doubts, experiences and learning with the rest of the participants. We recommend that you do so. Sharing with other people reinforces and enriches your learning, facilitates your study and provides you with interesting contacts.

Most of your work will be personal and confidential, but the course is a collective experience. By participating, you become part of a group of professionals who are your fellow editors.

We recommend dedicating some time each day. Optimally, you should dedicate between 15-30 minutes per day. You should dedicate approximately two hours per week, with total flexibility, since, being an asynchronous course, the study work can be done whenever you prefer.

In this case, the course does not include individual consultation time with Ada Morales, but you can post your questions and comments in the course agora and we will send them to her so that they can be addressed in the live sessions.

You have a total of six months from the start of the course, so when you finish it, you can review anything you need. After this period, your access to the course expires, but you will still have your transcripts to consult whenever you want.

At the end of this course you will have a digital certificate based on Blockchain technology that you can incorporate in your Linkedin profile as part of your education. The course does not have any kind of exam or test to pass, the mere fact of taking part in it and finishing it, entitles you to this certificate of participation. However, we recommend you to do all the dynamics and exercises proposed in order to get the most out of it.

Unfortunately, to date, we do not know of any subsidy that would make it worthwhile to manage the procedures for the little help that can be received. Hopefully someday these types of courses can receive subsidies that would allow them to reach more people.